Advertise in the 3rd edition of the Tri State Guide to the Outdoors

Five Reasons to Advertise in the Tri State Guide to the Outdoors, 3rd edition

Very few businesses succeed without the use of advertising. Advertising introduces customers to products and services, announces sales and even helps to build brands. For a small business, the question becomes whether to advertise, and in what medium to advertise. Here are five great reasons to advertise in the Tri State Guide to the Outdoors, 3rd edition.

Targeted Audience:
Printed publications tend to serve specific geographic areas or specific consumer groups, and sometimes they serve both. This makes small publication advertising ideal for a business that provides both products and services. The customers most likely to use the businesses services probably live within the circulation area of the publication. Small publications such as the Tri State Guide to the Outdoors deliver to customers that already spend money on products related to that topic and will most certainly buy related products in the future. This is a great opportunity to impact healthy lifestyles in a positive way, to help protect the environment and show how folks can be stewards for the environment as well as showcase new gear and equipment.  The annual guide is the only publication in Greater Cincinnati that provides information on recreational opportunities in and around Greater Cincinnati.

Circulation & Distribution:
50,000 copies of the Tri State Guide to the Outdoors, 3rd edition are printed & distributed at local businesses, trade shows, corporations, restaurants, coffee shops, car dealerships, events, nonprofits, local parks, government offices, rest stops & inserted into CityBeat.

Distribution is within a 50 mile radius of the Greater Cincinnati area.   

Reader Engagement:
When watching television and surfing the web, most of us multitask and leave the room during commercials. Readers who purchase or pick up print materials actively and intentionally engage with the material on the page, including the advertisements.     

Visual Appeal:
The Tri State Guide to the Outdoors, 3rd edition is 56 pages printed in full-color and is  8-1/2 x 11 in size.

Shelf life:
The Tri State Guide to the Outdoors, 3rd edition is updated annually and has a one-year shelf life.

What you can find in the Tri State Guide to the Outdoors, 3rd edition:
The 2012-13 Guide will be chocked full of useful information for outdoor enthusiasts, parents, families, and visitors to the Tri-State area. It  is the premiere outdoor guide for anyone interested in learning more about the outdoors and the environment in the Greater Cincinnati Area.

  • Hiking
  • Biking
  • Fishing
  • Horseback riding
  • Paddling
  • Archery
  • Rafting
  • Camping
  • Park information
  • Snow Skiing
  • Outdoor stores
  • Safety tips
  • Tips for enjoying the outdoors
  • Coupons
  • Articles

AD SIZES SPEC SHEET

Full page ad- 7” x 9″  - $700

Inside Front Cover – 7” x 9″ - $800

Inside Back Cover-7” x 9″ – $800

Half Page Horizontal ad -7” x 4.25” - $500

 Half Page Vertical ad-3.3 ” x 9” – $500

 Quarter Page ad- 3.3” x 4.25”- $275

 One Eighth Page ad-3.3” x 2.15”- $150

Deadline for ads is: Friday, March 12, 2012                                     

Guide distributions will begin: mid to late April 2012.

Website: Guide will be on website for download by May 1.

ADVERTISING CONTRACT PDF

TRI STATE GUIDE AD RATE CARD 2012 PDF